Fiat Analysis

The rescript Case: a Therapeutical Crisis Why did we return to analyze rescripting? Our interest and curiosity arose when we thought close the intellect that Fiat signed with GM…at the end, this ace favorite(a) to pay a huge penalty kinda than do business with FIAT. Why was this possible? What were the reasons that brought GM to such a decision? These were the first questions we had and with this work we come attempt to establish us, through the support of specific tools, the answers we were searching for. Fiat railway car was one of the founders of the European motor industry. With this work, we trust to rede the reasons why the accompany has run into a huge crisis. This military position has deeply damaged Fiat reputation in the completion 2000-2004. This had logically bad consequences on sales and profit. We propose an basis of FIAT to visualise the historical and economic evolution of the company. Then, it is radical to understand the characteristics of the automotive industry that plays a huge region in the world economy. In this section, we will analyze the main(prenominal) actors, the increasingly splendour of suppliers in the industry value chain, the great(p) opportunities that stems from emerging countries, the importance of investments in corporate strategies and the environmental commitment.

The tools we have used are: the blighter analysis, the Porter’s vanadium Forces analysis, the FIAT Value compass and the SWOT analysis. On the make of the SWOT analysis, we propose a ray of strategies in order to overcome the crisis of 2000-2004. These proposals are compared with the 2005 scheme that has been really implement ed by the company. Finally, we underline wha! t, according to our analysis, is in line with our conclusions and what diverges. Lugano - 02.07.2006 – USI - Corporate system SI 2005-2006 – Prof. Erik R. Larsen by Vincenzo Cammarata, Veronika Kurucz, Valentina Maj, Aleksandra Pavlovic, Katherine Portmann  slacken of contents Prologue 1. The FIAT Group 1.1 1.2...If you want to get a full essay, order it on our website: OrderEssay.net

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