Research Paper

The current issue and extensive text archive of this book of account is available at www.emeraldinsight.com/1462-6004.htm JSBED 17,4 Enhancing entrepreneurial trade education: the aider perspective James W. Peltier and Carol Scovotti University of Wisconsin-Whitewater, Whitewater, Wisconsin, USA Abstract drive This paper aims to report the ?ndings of a bombastic-scale multinational mull of students in a selling organization that investigates the take aim to disperse entrepreneurship education in the market curriculum. Key questions include what is the entrepreneurial mindset of students interested in merchandise, what do they think they need to know, should they some day locate to pursue entrepreneurial opportunities, and how satis?ed are they with their current characterisation to entrepreneurial marketing experiences? invention/methodology/approach Via e-mail, a major international collegiate marketing association headquartered in the USA sent the onl ine questionnaire to a random sample of 4,300 students. meat areas included entrepreneurial mindset, in demand(p) entrepreneurial marketing encyclopedism and experiential activities, and demographics. A add of 605 students participated in the occupy.

Findings The ?ndings show that in that respect is a large segment of marketing students who desire to be an entrepreneur and palpate strongly about entrepreneurial education. painting to entrepreneurial marketing tools, experiential learning activities, and networking opportunities were deemed to be specially important. Research limitations/implications The study focused on students in marketing organizations. Additional inquiry is needed at the course level. practical impli! cations The ?ndings suggest that entrepreneurial marketing education is needed in the business curriculum. raising in entrepreneurial marketing bequeath better coiffure students interested in being an entrepreneur or undersized business owner. Originality/value Entrepreneurial marketing has received minor attention in the...If you want to induce a full essay, order it on our website: OrderEssay.net

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