Honda

INTRODUCTION The Honda Motor Company first entered the European market place in the advance(prenominal)(a) 1960s through the sale of its tugcycles. Hondas push vehicle sales in Europe pull in been relatively poor, especially in the previous five years. omission its huge success in the North American market, Honda is taste to gain a significant foothold in the European market. History of Honda In 1946 Souichiro Honda founded the Honda Technology Institute. The company started as a motorcycle producer and by the 1950s had become go through successful in lacquer. In 1956, Honda entered the US market and was blustering to position itself effectively, selling small sized motorcycles. In the early 1960s, the company commenced automobile manufacturing and participated in Formula-1 racing (F-1) to assist its engineering science science development and after this Honda became recognized, not only in Japan but in the rest of the world as well, as a technological savvy compan y. Due to solid organisational mismanagement resulting from tension between the technology side and the marketing-sales side, Souichiro Honda, was trammel out, due to his neglect in important marketing decisions. by and by Souichiro Hondas departure, the company became more marketing-technology balanced, and by 1999 was second in sales only to Toyota in the Japanese market.

Honda currently has 25 separate factories in the world, and its operations cover automobiles, motorcycles, financial services, agency products and power tools. In the fiscal year 2001, 81% of Hondas revenues came from its automobile sector. Automobile industry By the 1990s, an oversupply of motor vehicles became su ch a problem to the industry that a bit of! mergers and acquisitions (M&A) and alliances took place. Industry experts stated in the late 1990s, only 6 or 7 companies would remain global players while other(a) companies result be forced to sell in recessional markets. In the last decade Daimler Chrysler acquired a major percentage of Mitsubishi, GM became the controlling shareholder of...If you want to get a safe essay, order it on our website: OrderEssay.net

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