Product and Service Development

Introduction It is vital for a tele rally circuit to have a capacious future vision, a vision to be a prospered leader in which eer field it operates. To be a self-made leader, company needs to rail modern ingatherings and serve from cadence to quantify. Product and assistant development has been important in the erstwhile(prenominal) and its acquire increasingly important in todays highly matched business world as food markets are becoming fragmented, rival is getting stronger and harvest-time life cycles are getting shorter than ever (Slack:2002, Pg:392). Product and service development has become essential non only for mercenary succeeder but also for commercial survival. In other words, if a company does not modify its convergenceions or services from time to time then its rivals rump outpace it and takeover the market control. Competition Competition provides a powerful incentive to develop products and services. Successful product and service develo pment keeps a upstanding one-step ahead of competition as swell up as help to earn higher profits. For e.g. (Article: A) Nokia is trying to swan its feet into a bare-assed market by developing a mobile-gaming device called N-Gage which can be used as a mobile peal as well as radio receiver (Bluetooth enabled) gaming device. If successful, Nokia will be first mobile phone makers to offer wireless-mobile gaming device.

Thus, by innovating such products Nokia is trying to appurtenance advantage over competitors (Slack:2002, Pg:392), especially in gaming market. Companies are competing not only by developing totally new products or services but also by enhancing their sprightly produ cts & services as smallest change in pro! duct or service can have an impact on competitiveness (Slack:2002, Pg:425). For instance (Article: B) Microsoft entered into gaming market couple of old age ago by innovating XBOX game console. Microsoft didnt enjoy the success of this product up to full extent because Sony PS2 was... If you want to get a full essay, order it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: write my essay