Fenix Del Sur

I. Factual Summary:(Nonobvious or indirect information) a) US sequel market (branch offices in Los Angeles, Miami, and Boston) for sales. b) Fe?nix del tire has publish itself in the market place as a provider of original harvest-times. c) Limited distribution (customer) outlets (exclusively through specialty dealers, firmly sponsored showings, and few exclusive department storages). II. Case Problem / possibility:(Identify case objective and obstacle) a) The companys objective is to gain sales revenue ($4 million) and broaden their position in the US National Market. The wedge offered by the mass-merchandise department enclose would modify this objective to be met. b) The companys childbed is that by accepting the signal, replica production would be tripled and they whitethorn lose their reputation (brand video) as a reputable regular(a) supplier. a. Market demand has and continues to grow (20% annually) f or authentic South American and African products. b. Fe?nix del tires bargaining position has stretch forth away due to increased competition (11 major competitors or else of 5). c. offensive competition (dealers, specialty stores, amateurs, and internet) has minify gross margins. d.

veritable(a) product sourcing has become more(prenominal) difficult (political situations and government subject importee). e. Inauthentic junk dumped on the public has prone the constancy a bad name. III. Alternative Solutions:(May be more than 1 to solve problem) a) Negotiate a revised narrow down with replicas that be clearly identified. This differentiate authentic from replica a! nd enable Fe?nix del Sur to maintain its brand image (authentic) with higher(prenominal) margins. b) Negotiate a revised contract with a rock-bottom amount of replicas. Again this would enable Fe?nix del Sur to maintain its brand image (authentic) with higher margins. c) Reject the contract and continue with a 20% annual gross sales....If you band for to get a full essay, order it on our website: OrderEssay.net

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