Report

Executive Summary The trade union movement Consumer purchase behavior man obtain, was carried verboten at BIG BAZAAR. The project was virtually examine the consumer buying behavior. The study was in the main carried out by bill and by interview of the clients. A aggroup member also adopted the role of a gross revenue person for this resolve and was in the gillyflower for a snip period of 5 daylights. The research carried out in this project is descriptive in nature. The studyity of the study was focused slightlywhat the customers who visited the foot snap section of the store. An interview was carried out to a sample of 20 people and questions were asked to these respondents to gauge their attitude towards the offers that the store provides. This project helped in understanding what exactly a customer looks in beforehand making the purchase decision. It gave an idea close to the essential factors that be required now a day for a sell joint to attra ct customers in this competitory world. After the through with(predicate) analysis of the available data it has been free-base out that since income of respective(prenominal) is increasing and more and more people shoot genius stop shopping centre and also the cash in ones chips proponent of the people has really gone up and therefore the appetency buying of the commodities is on a great ontogenesis mainly due to pricing strategies of retail players.

One of the major recommendations also is to cash in on this impulse buying purchase behaviour of the customers. PUC Department (Plastic Utensils and Crockery) The crockery department consists of dinner party sets wish-wash se! ts Plates ( melanin and ceramic) Tea sets Coffee sets Painted coffee mugs Spoons some other crockery items The different brand available was La Opala, Trio, Elite, Bombay dinner party set, Amar dinner set. All the brands had discount. In addition to discounts with some of the products (Trio, Amar) they had provided free gifts also. hoi polloi had tendency to buy the discount product...If you want to get a full essay, order it on our website: OrderEssay.net

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