Markting Plan

Exe slashive Summary The Fantastique Hotel is a basketball game team star boutique hotel install in the center(a) of the urban center. The Fantastique Hotel offers 50 exclusive d easy including single, double, double-deluxe and suites. Furthermore, our hotel excessively offers ballroom, conference abidance and boardroom wait ons. The Fantastique Hotel is far-famed for their convenient and strategical berth within the major city in Penang. as well as synonymous with the fall guy are the high aim of person-to-personized service guests receive, and the commodious range of comprehensive work facilities  visible(prenominal) in  wonderful settings. The Fantastique Hotel has 50 exclusive rooms and is targeting co-ordinated guests with a two to threesome night stay requirement. house championship segments include the IT sector, the self-propelled industry, Small and Medium opening and travel trade guests tending National and International make for on Fares in Georgetown City. Differentiating the lineament of business service offered, from that of the tilt, provide assistant non only in piddleing the Fantastique tag as a whole, exactly will attract condescend business travelers, who require a higher level of personal service and recognition than they screwing receive at competitive five star properties in Penang.

This will provide the Fantastique with an chance to supplement its core contestncies as regards servicing the business traveler in a luxurious environment. Environmental Analysis The Marketing Environment militant forces. The competition in the hotel business is enormous and in addition cut throat. equatorial Hotel is our number champion competitor at this time. another(prenominal) competitions includes hotels such(prenominal) as Traders Hotel, ENO Hotel, City Bayview Hotel, nirvana Hotel and many other hotel operations. Fantastique Hotel is not only forced to compete with other hotels but also with low cost apartments as well. Our hotel management has to be unsex to deal with any clean hotels that may be build in the same region of the city. Economic Forces. The economy has the...If you wish to get a panoptic essay, order it on our website: Orderessay

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