Marketing Mix

Marketing alloy

MKT421

March 12, 2010

When planning a merchandise strategy, an disposal must consider certain subdivisions that testament enhance its product. every constitution that implements a viable marketing strategy will determination a marketing mix that consists of product, price, place and advance make up the marketing mix. Using these elements will answer to ensure customer satisfaction. In this paper each element will be defined and an explanation of how these elements affect the training of the marketing strategy of an organization will be explored. The organization that I chose for this paper is Verizon Wireless.

Marketing Mix Elements

An article by 12Manage states that the marketing mix,

can be used by marketers as a asshole to assist in defining the marketing strategy. Marketing managers use this method to attempt to generate the optimal response in the tar go through market by blending 4 (or 5, or 7) variables in an optimal way. It is important to understand that the Marketing Mix principles are controllable variables. The Marketing Mix can be adjusted on a frequent basis to have the changing needs of the target group and the other kinetics of the marketing environment.

The four elements; product, price, place, and promotion of the marketing mix can be manipulated as the organization sees perish to help meet the needs of consumers and the organization. For example, if the organization determines that the price of a product in a certain location is withal high or low, it may decide to make changes in pricing in that specific locale.

Product

Product refers to the service or physical goods that a telephoner markets for the benefit of the consumer. Developing the product includes packaging the product in a way that will be attractive to the customer. Researching what the customer wants or needs in a product...

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